Description

\u003cp\u003e\u003cspan style="color: black;"\u003eFor more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style="color: black;"\u003eOur business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style="color: black;"\u003eIf you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eJob Summary\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThe Director Marketing will create detailed promotional and advertising plan identifying targeted demographic for each individual show. This position will develop new strategies for existing events by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources. The Director Marketing will oversee the marketing department including progress and performance to ensure assigned work is completed correctly and on deadlines.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eEssential Functions\u003c/strong\u003e\u003c/p\u003e\n\u003cul type="disc"\u003e\n\u003cli\u003eCreate detailed promotional and advertising plan identifying targeted demographic for each individual show. Strategize and research new marketing trends and practices to apply to AEG Presents shows, events, festivals and tours. Monitor the purchase of flight plans, promotions for different locations, and partner with public relations team to strategize.\u003c/li\u003e\n\u003cli\u003eOversee the marketing department including progress and performance to ensure assigned work is completed correctly and on deadlines. Provide mentorship and guidance to develop marketing staff by providing information, educational opportunities, and experiential growth opportunities. Manage marketing workflow by completing marketing department operational requirements by scheduling and assigning employees; following up on work results.\u003c/li\u003e\n\u003cli\u003eWork closely with supervisor to determine department budgets and negotiate with artist management. Provide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.\u003c/li\u003e\n\u003cli\u003eDevelop new strategies for existing events by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.\u003c/li\u003e\n\u003cli\u003eCreate ad plan for tours, festivals and one-off shows. Responsible for the creation of press releases, securing promotion, overseeing the creation of advertising materials and executing plan. Approve radio spots, order festival art, posters, and banners with official graphics, write and produce festival videos, coordinate with legal on sensitive material and vendor contracts.\u003c/li\u003e\n\u003cli\u003eMaintain marketing staff by recruiting, selecting, orienting, and training employees. Maintain marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results. Supervise and delegate the work of marketing staff. Guide, mentor and assist other employees.\u003c/li\u003e\n\u003cli\u003eCollaborate with booking team to create unique pitches to entice artists to work AEG Presents. Brainstorm to develop new techniques for promotions and interactions with artists.\u003c/li\u003e\n\u003cli\u003eCoordinate with PR agencies and record labels to send out press releases and manage day of show press lists. Coordinate press interviews, secure artist availability for promotions and artist availability.\u003c/li\u003e\n\u003cli\u003eIdentify short-term and long-range issues that must be addressed; provide information and commentary pertinent to deliberations; recommend options and courses of action; and implement directives.\u003c/li\u003e\n\u003cli\u003eBuild and cultivate relationships artists and artist management by attending live events, networking lunches, meetings. Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.\u003c/li\u003e\n\u003cli\u003eFollow up with media outlets and artist management on additional marketing opportunities to increase ticket sales. Liaison with media, venues, vendors, label and artists management\u003c/li\u003e\n\u003cli\u003eOrganize and submit ticket holds for promotions, media and artist management to ticketing department. May be responsible for distribution of daily ticket counts.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eRequired Qualifications\u003c/strong\u003e\u003c/p\u003e\n\u003cul type="disc"\u003e\n\u003cli\u003eBA/BS Degree (4-year) Marketing/ Business Communications, PR Preferred\u003c/li\u003e\n\u003cli\u003e8-10 years of related work experience\u003c/li\u003e\n\u003cli\u003eExperience working with and creating budgets\u003c/li\u003e\n\u003cli\u003eExperience working as a promoter a plus\u003c/li\u003e\n\u003cli\u003eExcellent computer skills with proficiency in Microsoft Word, Outlook and Excel and Photoshop\u003c/li\u003e\n\u003cli\u003eKnowledge of brand identity, advertising, digital marketing and social media strategy and best practices\u003c/li\u003e\n\u003cli\u003eStrong interpersonal skills with the ability to create and foster relationships\u003c/li\u003e\n\u003cli\u003eKnowledge of media buying, negotiating and documenting agreements\u003c/li\u003e\n\u003cli\u003eKnowledge of the music industry and artist demographics\u003c/li\u003e\n\u003cli\u003eStrong organizational skills with exceptional attention to detail\u003c/li\u003e\n\u003cli\u003eExcellent written, verbal and listening communication skills\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her normal description.\u003c/p\u003e